Customer insights software

Scale your success with data-driven insights

Enhance customer experience and outperform the competition with insights built to improve your business.

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Banner Customer insights software

Monitor and manage customer sentiment 

Take action

Learn what your customers love and identify areas that need improvement.

Built for enterprise

Analyze insights across hundreds of locations from a single, scalable dashboard.

Grow with AI

Use artificial intelligence to understand the “why” behind your customer feedback.

Performance by location

Maintain a high standard

Track your performance across every location to learn what’s working — and what’s not.

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Performance by location
Customer feedback topics

Keep tabs on trends

Get granular feedback with Birdeye’s set-and-forget automation. Choose the topics you’d like to track, and we’ll do the rest.

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Customer feedback topics
Competitive benchmarking

See how you stack up

Monitor and analyze your local competitions’ reviews to see where they’re struggling — and where you can shine.

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Competitive benchmarking

Better understand your performance

Track, analyze, and optimize your performance with custom-built reports tailored to your goals.

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Better understand your performance by reports

Birdeye outranks the competition

Birdeye Review Star ratingBased on 7,000+ reviews on
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Birdeye customers get results

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Davids Bridal

Instead of taking a broad stroke approach, Birdeye allows us to drill down by region, district and individual stores, then come up with really detailed action plans that leverage our strengths while addressing our biggest opportunities.

Holly CarrollVice President, Customer Service & Contact Center Operations at David's Bridal
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Complete Care Center

Birdeye has really allowed us to get a good sense of where the pulse is. We can see where we’re thriving and where maybe we’ve fallen short.

Kelly PalmsDirector Of Business Development at Complete Emergency Care
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Birdeye helps us provide a better experience for our customers. It provides us with real-time data that is actionable. It improves internal processes and allows us to better manage our online reputation.

Lisa BullerDigital Marketing Specialist Waterstone Mortgage

Products that pair with Insights

Birdeye is the only comprehensive platform for customer experience to offer a range of products that scale with your business.


Automatically request customer reviews and amplify them where they matter most.


Build a powerful online presence and boost your search ranking


Send text-friendly surveys to better understand and optimize customer experience

Meet the all-in-one platform to drive customer acquisition and retention

Drive traffic

Put your business at the top of search with a stellar online reputation and local SEO.

Connect & convert

Message customers from anywhere, stand out on social, and collect payments faster.

Raise the bar

Create exceptional experiences that boost brand loyalty and set you apart from the competition.


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David’s Bridal

Start growing with Birdeye today

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Frequently Asked Questions

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What is insights software?Click to open

Insights software, also known as an analytics software or business intelligence software, is a type of application that helps organizations collect, analyze, and interpret data to gain valuable insights and make informed decisions. It enables businesses to extract meaningful information from large volumes of data and presents it in a visual and easily understandable format.

What insights should I be able to get out of my customer feedback?Click to open

Customer feedback provides insights on customer satisfaction, product/service improvement opportunities, feature requests, brand perception, customer experience, loyalty/churn indicators, trend identification, sentiment analysis, and customer persona refinement. Analyzing feedback helps understand customer needs, prioritize improvements, and differentiate from competitors. It guides product development, enhances the customer journey, and identifies brand advocates or at-risk customers. Monitoring feedback systematically using analytics tools ensures actionable insights to drive business growth and improve customer satisfaction.

What is competitive benchmarking software?Click to open

Competitive benchmarking software is a tool that helps businesses compare their performance, metrics, and strategies against their competitors in a specific location. The software provides insights into how a company measures up against its competitors, identifies areas of strength and weakness, and helps inform strategic decision-making.

Why do I need software to benchmark my business against the competition?Click to open

Managing competitive intel manually, especially when you have hundreds of locations, is not feasible. By leveraging competitive benchmarking software, businesses can gain a competitive edge, optimize their operations, and identify opportunities for improvement and growth.

What are the best practices while running competitor benchmarking analysis?Click to open

When conducting competitor benchmarking analysis, it's essential to follow these best practices:

  • Define Clear Objectives: Clearly define the goals and metrics you want to benchmark against your competitors to ensure focus and relevance.
  • Select Appropriate Competitors: Choose competitors that are relevant to your industry, market, and target audience to ensure meaningful comparisons.
  • Collect Reliable Data: Gather accurate and up-to-date data from reputable sources.
  • Analyze Data in Context: Analyze the benchmarking data in the context of your business strategy, strengths, and weaknesses to gain actionable insights.
  • Focus on Competitive Advantage: Identify areas where your business can differentiate and gain a competitive advantage based on the benchmarking insights.
  • Regularly Update Analysis: Conduct benchmarking analysis periodically to track changes, stay informed about industry trends, and adjust your strategies accordingly.
  • Translate Insights into Action: Transform the benchmarking insights into actionable strategies and initiatives to improve your business performance and stay ahead of competitors.